With the current state of social media, it can be a daunting task to hold your audience's attention for more than two seconds. Luckily, content creation has made it easier than ever before to increase audience retention, engagement, and even conversion. Ranging from a simple blog post to a complex short-film, here is what you need to know about today’s state of content.
🎬 What content creation actually is,
🏆Who owns custom content and how copywriting works, and
⚖️How to create captivating content.
🎬 What is Content Creation?
Content creation can be defined as taking an idea, or other pieces of information, and synthesizing it into something an audience can view or interact with, oftentimes, to target a specific customer or audience profile. Content creation may mean something different to your business than, say, your friend’s business. There are many different types of content leverage, each with its own strengths and weaknesses. These include written content, photo content, video content, design/ar-based content, and more.
🏆 Create Winning Content
Winning content can be relatively agreed upon as engaging, visually appealing, thought-provoking, relatable, and entertaining. Of course, it’s nearly impossible to produce content that checks all of these boxes, but the right balance is more than achievable. Yes, you can do it!
Before creating your winning content, prompt yourself with a few of these guideline questions.
Audience: Who is my audience? > What are their interests? > Why are they following in the first place? > What would they like to see?
Brand: What does my brand stand for? > What is my brand recognized for? > How can I visually express its values?
Relevant Information: What statistics or information can I use to grab the attention of my audience? > What information will enhance my content? > What information will detract from my content?
SEO: What are currently trending topics? > What are the most searched keywords related to my information? > How can I tailor my content to these guidelines for searchability?
⚖️ Good Artists Copy, Great Artists Steal
Unless you have been directly affected by copyright infringement and licensing, you may have not stopped twice to think about it. After all, creative assets are just art, right? Good artists copy, great artists steal? Well, not exactly.
A majority (actually all, unless otherwise specified) of the files you have used before from Google Images, videos downloaded from YouTube, music and podcasts listened to, all have original creators. News flash: most of those creators don’t want to be starving artists! So, enter licensing and copyrighting.
Without going into too much detail, make sure whatever you are using when creating your content has a legal connection to you or your business. Do you need to buy a license? Is it stated that it’s royalty-free? Is it not available for distribution at all? We are not your lawyer, so we don’t know, but we would recommend taking this part seriously.
📄 In Conclusion
Content creation is becoming more and more prevalent as time goes on. It’s engaging and keeps your audience entertained or informed. Written content, photo content, video content, and design/art-based content provide a range of options for you to choose from. Just remember to consult your legal professional sometime during your creative process!
📽️ Watch the Full Video on Youtube
“At the end of the day, content creation is when you take something from scratch and create it for the purpose of targeting a specific customer.”
“Make sure you clarify copyrights and ownership of content when sending a contract”
“Depending on the agency, they may retain rights to certain images, but at the end of the day it’s content that’s original.”
“Somebody out there is either going to like a video or dislike a video. Know what your target customers like and dislike and then use content creation to target those customers.”
About the Host
Serial Entrepreneur, Founder, and CEO of Online Growth Systems
Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.
The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.
In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest."
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