The Future of Marketing in Esports with Rebecca Longwa

10/26/2020

If you own a business, have a position in marketing, or anything in-between, you should probably get familiar with Esports before it’s too late! In this all-encompassing conversation with Rebecca, we cover everything from why you should be looking for influencers to what Discord is. Here are some of the highlights.

🎮 Get In Early
Similar to how many other industries and ideas begin, Esports is just starting to catch its stride. If you haven’t already heard, the phenomenon now has more national engagement than the MLB, NBA, NHL, and MLS. With a pace set to outperform the NFL, Esports could be your golden ticket to growth!

👋🏽 Find Your Person
Combine influencer marketing with an emphasis on Esports and call it game over. By finding the right influencer for your brand, you can be saving thousands of dollars compared to traditional advertising. Here’s why:

If you find an influencer early enough in their growth trajectory, you could be claiming stake to exclusive rights for them to push your products. Similar to other advertising routes, getting in early also typically allows you to lock in the best rate possible while building an incredible relationship.
Their managers are typically easy to find. Because influencers are not celebrities (up to a certain extent), there is less exclusivity involved in the administrative processes.

💡 Develop Your “In”
The last thing potential audiences want to see is a forced product placement. Before diving in, make sure you can offer your advertisements organically. Although it doesn't have to be gaming related, think about the end user demographic. Different games have vastly different demographics, and proper research should be executed. Once you know where you stand, figure out how you want to go about promoting. As Rebecca mentions, there are several “layers” that present opportunities to work with gamers. You could sponsor an individual gamer, a live event, a livestream, or even a game. The choice is up to you.

📄 In Conclusion
Esports is a fascinating and quickly growing industry, pastime, social outlet and more. If done properly, promotion within Esports could land your business at the top, and not by accident!

🎙 Listen to the full episode here

About the Host

Rebecca Longwa
Founder and President of Happy Warrior

With over 20 years of experience in sports marketing and innovation, Rebecca is a master connector and networker. She runs her own esports consultancy agency, is an advisor for three global sports-tech investment firms and an Advisory Board Member for a number of sports-tech /esports startups. She is a go-to for both brands & athletes looking for strategic introductions, ambassador partnerships, post-career advice and personal branding.

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