If you have ever tried to think outside the box, you know that creative freedom and unlimited time are on your side. In a perfect world, these would be easy to come by, but unfortunately a perfect world doesn't exist. For those in marketing positions, this can be especially tough when there are deadlines to work around and deliverables to meet. So, are there any solutions that the creatives of the world can use not just to survive, but to thrive? Hailey thinks there are! We talk about...
🤳 Automate Your Data Analysis
Whether reporting to the hierarchy or yourself, collecting data/results from your work on a monthly or even weekly basis can become a major inefficiency. At one point, Hailey tells us she was spending 10 hours per week just gathering data to present! The more social channels and platforms you advertise on, the longer this process takes. So, why not automate it? Thanks to 2020, there are many tools and softwares that allow you to centralize performance metrics in easy-to-read reports and dashboards. Hailey highly recommends improvado.io.
🎨 Find a Creative Medium that Works for You
Every great artist seems to have a specialty; Directors make movies and painters paint. By choosing a form of creative expression, your marketing efforts will be more enjoyable and result in a higher quality product. Today’s professionals most often choose between things like writing, animation, design, photography, video, and many more. Discover what you enjoy most, then get to it.
⏱ Start Creating NOW
According to Hailey, one of the most important parts of the entire process is just to start. She has observed that many professionals spend excessive time planning, articulating, and plotting something they haven't even started. Her recommendation is to just go with it. Your creativity and ideas you find along the way will flush out the final product being pushed to market. As Michelangelo said, “Every block of stone already has a statue inside it and it is the task of the sculptor to discover it”
📄 In Conclusion
The pinnacle of marketing genius can be found somewhere between creativity and time management. Although both may be difficult to come by, there is indeed hope in data management softwares and learning how to channel what you do best. There is no better time for action than right now!
📽️ Watch the Full Video on Youtube
“Reach out to people you admire and offer to help them”
“Learn, then go implement”
“Every block of stone already has a statue inside it and it is the task of the sculptor to discover it”
“You don't get what you don't ask for”
About the Guest
Co-Founder of Growth Marketing Pro and Growth Bar
As a trailblazer in digital marketing, Hailey has co-founded more than one venture and brought her value to many more. In focusing on growth, Hailey has found and employed ways to automate data aggregation relating to marketing in the pursuit for more creative freedom. She is the author of the successful “growth marketing pro” blog and host of the “BAMF” community.
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