How Does Retargeting Work for Advertisements?

1/8/2021

Have you ever ran an advertisement that didn’t work? Or maybe you had an advertisement work, but it was sheer luck? Chances are, it was missing retargeting capabilities! In today’s episode, you’ll learn why retargeting ads are so important and what you can do to start using them.

Key Takeaways

What Retargeting Ads are and how they work,
Why retargeting ads can significantly increase your revenue, and
How you can get started with retargeting ads

🎯 What are Retargeting Ads?

By definition, retargeting ads are, well… Ads that can retarget! Compared to normal advertisements, they are much more efficient, accurate, and predictable. How do they work? Similar to normal advertisements, retargeting ads need a desired outcome. For example, let’s say a car dealership wants customers to visit their location. The dealership could utilize normal advertising like a billboard, or they could run a retargeting ad through Facebook. Check out how they stack up against each other below!

Normal Ad: Customers see the billboard, and there's a small chance they take any further action.

Retargeting Ad: Customers casually visit the dealership’s website, then leave. At this point, there is still a small chance they take any further action; however, after they leave, they go browse Facebook, and a custom advertisement for the dealership is shown to them. This same ad may be shown multiple times until the point the customer seriously considers visiting!

💰 Get Rich Quick: Increasing Your Revenue

To put it simply, your revenue is bound to increase significantly just from using retargeting ads. The possibilities for who you want to target and what you want to target them for are limitless. Want to target previous customers who have only bought your most expensive product? Done. Want to only target corporate executives that work at a Fortune 500 company and have searched for a particular keyword in the last three
days? Done. The advantage of having the ability to select the timing of the ad based on the behavior of the viewer cannot be stressed enough!

🗺 How to Get Started and Where to Go
Okay, you’re convinced. So, how do you get started as easily as possible? If you don’t want to hire a professional, there are free courses available like the ones at https://www.facebook.com/business/learn. Start by learning the basics for the platforms you’re interested in. Don't have the time? Hire a professional to install retargeting code into your website, then get rolling.
After you have tracking capabilities, determine your goals, and base the advertisements on those goals. You could get more site visitors, readers, sales, or even hire for an open position.

📄 In Conclusion
Retargeting advertisements are powerful, flexible, and offer nearly unlimited potential. They work by tracking the behavior of your customers, then strategically displaying ads based on what your customers do. Retargeting ads can increase your revenue nearly overnight with the right campaign and can be installed on your website.

📽️ Watch the Full Video on Youtube

Quotes

“I highly recommend hiring someone to install the code on your website or the entire site can crash”
Dick Polipnick

“If you're starting out I would recommend just doing the retargeting because that alone is going to 10X your dollars”
Dick Polipnick

“A regular ad is just going out to people that fit a certain description, but retargeting ads go out to people that have visited your website, bought products from you before, or gone to cart and never checked out.”
Dick Polipnick

“All of them [social media platforms] have different settings that can change how the retargeting works.”
Dick Polipnick

About the Host

Dick Polipnick
Serial Entrepreneur, Founder, and CEO of Online Growth Systems

Dick Polipnick is the Founder of Online Growth Systems, a media company that helps big-name brands turn their e-commerce businesses to profit and advises high-growth, venture-backed startups.

The National Federation of Independent Business named him a top "Young Entrepreneur of the Year", AdFed listed him on "32 Under 32", and he's been featured on and collaborated with Business.com, Nickelodeon Studios, World Wide Fund for Nature, Clean Energy Resource, and more.

In addition to being a speaker and an entrepreneur, Dick is the host of The Dick Polipnick Show- where he interviews top 1% achievers and creates digital content including blogs, videos, podcasts, and a newsletter called "The #Growther's Digest.

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