Being in an industry where not much is tangible can be a huge challenge. As customers look for better creativity and clients push for analytic performance, succeeding in Advertising can appear impossible. Choosing narratives, social platforms, and influencers only add to the mounting pressure. As competitor sales excel, sometimes we are left to wonder, Why isn't my marketing working? Here are a few things to consider...
🎯 It’s More than Targeting
Picture this: You receive a piece of direct mail, and it's the perfect offer for you… but the card is terribly designed so you set it down on the kitchen counter for eternity. Sound familiar? According to our guest Melissa, this exact scenario is all too common. She says, “You can have perfect targeting, but if your ad sucks, people won’t react to it!” And of course, not just with direct mail, but with every piece of creative work. Whether it’s a video ad, design, or copy, quality comes goes hand-in-hand with the technical aspects of your campaign.
🤝 Network is the New Net Worth
Although networking is not intrinsically related to marketing, it is. Reach out to people in your region, even if you don't think they will respond, and ask to meet up. By surrounding yourself with more knowledgeable individuals, you will quickly learn to solve the performance issues you could be experiencing. Oh, and usually it’s free.
⏱ Be an Objective Expert, Beat the Rest
At the end of the day, you have to determine what your objective is. Is it storytelling? Is it brand recognition? Many individuals often mistake themselves as being a specialist in social media or ad platforms, when their objective is actually to tell a story. The reality is that socials, analytics, and other tools just help to achieve your objective! Focus first on the mission, and your clients will tell a difference.
📄 In Conclusion
Don’t get lost in a whirlwind of marketing havoc! Instead, focus on creating engaging content, then hitting the right target audience. Grab a coffee with a fellow marketing professional, and let their knowledge rub off on you! They may just have the answers you’re looking for. And, find your niche; everyone has a specialty - what is yours?
📽️ Watch the Full Video on Youtube
“Facebook I would say, by far, is the most effective marketing platform for businesses”
“You can have perfect targeting, but if your ad sucks, people won’t react to it!”
“The biggest thing that has personally benefited me is Networking. Meeting people that know more than you and feeding off of that”
“Find a partner that can do it [marketing] and that you trust”
About the Guest
Social Media Director at broadhead.
Melissa brings 10 years of social media experience developing detailed, strategic plans for industries including food, non-profit, healthcare, and power sports. She’s had the honor of spearheading creative direction, content production, social media strategy, and influencer marketing for 100+ clients. She develops customized macro and micro-campaigns that enhance the customer experience while focusing on best practices. Melissa speaks at local and national events as a thought-leader in the social media space on subjects including paid social and content strategy. She was awarded the Advertising Federation of Minnesota's 32 Under 32 Award, given to the top marketing professionals in the advertising industry who are under the age of 32, and the Radio Wayne Award Top Interactive Seller in the country.
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